About us
Paid Search Desk
Keyword, bidding and landing-page work for search advertisers.
A working desk on paid search for Australian businesses: keyword research, campaign structure, negative keywords, shopping and conversion measurement.
What we cover
Paid Search Desk reports on paid search advertising. Coverage is organised into 6 sections: Keyword Research, Match Types, Negative Keywords, Shopping, Offline Conversions, Account Audits. It is written for search marketers, in-house PPC managers and agency teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.