Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Paid Search Desk.
Audit Desk
Covers account reviews and reporting
Sets out how to review an account and report search performance to sales teams.
Query Desk
Covers keywords, match types and negatives
Focuses on the search terms that decide where budget ends up.
Bidding Desk
Covers budgets, bidding and pacing
Explains budget controls and bidding approaches for different sales cycles.