Negative Keywords
Avoiding negative keywords that block valuable demand
The main risk with a negative keyword is blocking a query whose wording looks unwanted but whose intent is valuable.
Section
Negative Keywords
Negative Keywords
Building a negative keyword list from real search terms
Build a negative list from queries that actually triggered your ads and do not fit the offer.
Negative Keywords
Deciding whether a keyword represents a viable customer
Judge a paid search keyword by customer fit, serviceability, page relevance and business economics before relying on volume.
Negative Keywords
Negative keywords and query control
Negative keywords prevent search ads from serving on specified queries.
Negative Keywords
Replacing empty superlatives with verifiable differentiators
Turn vague search ad praise into relevant claims the business can support, qualify and keep current.
Negative Keywords
Reviewing negatives after a new product launch
A new product changes which searches are relevant.
Negative Keywords
Reviewing search terms without endlessly fragmenting an account
Use Google Ads search-term evidence to decide when to keep, revise or split an ad group without creating a new one for every query.
Negative Keywords
Separating competitor, employment and support queries
Competitor, employment and support searches are not one “bad traffic” bucket.