Shopping
Choosing between a product page and a dedicated PPC page
Use the existing product page when it already answers the ad's promise: current specification, price or enquiry route, availability and important conditions. A …
Section
Shopping
Shopping
Comparing shopping spend with product-level margin
Compare Shopping ad cost with product and basket contribution while accounting for cart-data limits and advertised-versus-sold views.
Shopping
Diagnosing disapproved product listings
Trace a Merchant Center disapproval to the affected item, data source, product page or account setting before requesting review.
Shopping
Grouping products by commercial value
Create useful Shopping product groups from contribution, stock and sales evidence, then apply them through product attributes.
Shopping
Local paid search campaigns
Plan local paid search around the areas you serve, Google Ads location settings, useful enquiries and the capacity to fulfil work.
Shopping
Preparing a product feed for paid shopping traffic
Prepare a Shopping feed with stable product IDs, accurate offers, Australian shipping details and a practical upload check.
Shopping
Shopping campaign operations
A practical framework for managing Shopping product data, inventory selection, disapprovals and margin-aware reporting.
Shopping
Writing useful search advertisements
Write search ads that answer a buying question, make supportable claims and lead to a page that fulfils the promise.