Account Audits
Checking account access and ownership at handover
Verify business administrators, linked managers, ownership and billing or measurement dependencies before changing Google Ads account access.
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Account Audits
Account Audits
Comparing regional performance with actual service capacity
Assess regional ad results alongside eligible jobs, appointment availability and travel constraints before shifting spend.
Account Audits
Diagnosing a campaign limited by budget or eligibility
Use campaign, bid-strategy, ad and keyword statuses with Search impression-share metrics to find the cause of limited delivery.
Account Audits
Explaining why ad platform and analytics totals differ
Explain differences between Google Ads and Analytics clicks, sessions and outcomes by checking definitions, dates, attribution and tracking.
Account Audits
Finding waste in search term reports
Review visible search terms against your offer and accepted enquiries, identify costly mismatches and choose a proportionate response.
Account Audits
Paid search bidding and budget controls
Connect Google Ads Search bidding and budgets to business limits, then check delivery constraints and mature outcomes before changing spend.
Account Audits
Paid search reporting for sales teams
Build a paid search report that connects spend and enquiries with sales acceptance and closed customers, with clear dates and definitions.
Account Audits
Paid search strategy for Australian businesses
Plan paid search around customers you can serve, a clear offer, meaningful conversions and confirmed business outcomes.
Account Audits
Prioritising paid search fixes by expected business impact
Turn Search audit findings into a fix queue using observed exposure, plausible business value, evidence, downside and a clear review plan.
Account Audits
Protecting budget during a short sales event
Set an event spending boundary, choose a suitable Google Ads budget control and monitor spend against stock and useful outcomes.
Account Audits
Recording an inconclusive search campaign test
Document an uncertain search experiment without declaring a false winner. Capture the result, limits, business decision and next action.
Account Audits
Reviewing seasonal performance against a comparable period
Choose a defensible comparison period for seasonal Search results and account for offer changes, capacity, measurement and conversion delay.
Account Audits
Search ad experiments
Plan a search ad experiment around one decision, a suitable comparison and a business outcome. Learn how to interpret uncertain results.
Account Audits
Search campaign account audits
Audit a Google Ads Search account from access and conversion settings through search traffic, offers and business outcomes, then record fixes by impact.
Account Audits
Seasonal paid search planning
Plan seasonal Search campaigns around real offers, service capacity, spending controls, expiry dates and a fair review of results.